Bryson came to me asking for a whole new refresh to his branding. Something that exudes his personality and reflects the experience you get when working with him.

We went back and forth thinking about colors, typography, and iconography. Leaning into the chromatic aberration style - we wanted to exude the experimentation that Bryson does in his photography.

After we explored the feeling and meaning of his brand, I put together a visual styleguide to represent him. I think Bryson stayed up that night and made his website around the style guide. I love nerds.