The Collab of the Century

I love making things that help others

One of the exclusive brands for Performance Foodservice is “Contigo”. (With you). It’s a beautiful brand that highlights latin foods. A lot of the vendors they use to make the food under this label use authentic ingredients and traditions, making each product under their label very delicious and true to the flavors you’d expect.

My coworker and I had the idea to combine our skillsets and make this project come to life. With 0 followers, and barely greenlighted by our bosses we just decided to go for it. Now it’s one of our favorite parts of our job - working together on making fun, interesting and collaborative media that speaks to Performance Foodservice’s customers.

The hardest part of this project was the voice. Many of Performance’s customers are English speakers - but for Contigo a lot of them speak Spanish first. So we stuck to a Spanglish for a happy medium. It also helps us work with our other Contigo Brand Managers that speak Spanish fluently and make sure we approached this the right way.