I spearheaded a photography refresh highlighting Performance Foodservice drivers, warehouse, and office workers as athletes and relationally-led people. The photos needed to feel like a celebration of their efforts every day.

I built the right team and ensured everyone was on the same page across schedules, travel, and execution. Leading to a seamless 3-day photoshoot experience. We captured different restaurants Performance Foodservice supports, and showcasing the connections built.

We are now building out a whole library of fresh photography/videography, that leans in and celebrates the hard work that’s done every day. These photoshoots have gone so well that this is built into the budget for multiple shoots done every year.