I wanted to highlight Performance Foodservice drivers, warehouse, and office workers as athletes. The photos needed to feel like a celebration of their efforts every day.

I knew I wanted to hire a very specific photographer who is creatively focused and would take the time to understand the vision. I built the right team and ensured everyone was on the same page across schedules, travel, and execution. Leading to a seamless experience.

I couldn’t be more thrilled with the outcome. Performance Foodservice now has fresh photography, that leans in and celebrates the hard work that’s done every day. It was rewarding too to see the models get excited about the photos as well. I’m really proud of this project.