I saw a need - for social media that was approachable, palatable and memorable. Performance Foodservice’s Hispanic line of products was missing an opportunity to connect with their customers. So my coworker in copywriting teamed up to pitch the idea of an Instagram account. Centered around the products and what they offer.

My teammate and I built a vision board, with workflows, design expectations and timelines that made sense. We pitched it to the VP of Marketing, VP of Procurement, Senior Creative Director and Digital Director. We got the green light and we went for it.

After a year of building the account, our team won the GDUSA Digital Design Award. I now lead and manage designers to create memorable content with lasting impact. As well as lead the vision on refreshing our other Instagram accounts.