• Developed channel look and feel

• Created content system

• Directed designers and freelancers

• Produced motion graphics

• Guided photography selection

• Built brand consistency

Own creative direction and visual identity execution for Contigo's social media presence, establishing content systems, guiding creative contributors, and building a recognizable brand experience that increased engagement and strengthened customer connection.

After a year of building the account, our team won the GDUSA Digital Design Award. I now lead and manage designers to create memorable content with lasting impact. As well as lead the vision on refreshing our other Instagram accounts.